Unit Economics Calculator
Calculate SaaS unit economics and identify levers to improve profitability
Calculate LTV by plan tier, CAC by channel, LTV:CAC ratio, payback period in months, and gross margin per customer from billing and cost data, then model optimization scenarios — churn reduction, ARPU increase, CAC decrease — benchmarked against SaaS medians to identify the single highest-leverage improvement
When
You need to know whether the business works and which levers matter most.
Input
Billing data (MRR, plan distribution), cost data (infrastructure, support, acquisition costs), and churn rates
Output
Unit economics dashboard with LTV, CAC, payback period, gross margin by plan, and optimization recommendations
Time
~5-8 min.
Run in c8c
One click to install. Open c8c to run it, or keep browsing the hub for more flows.
Preview
See the flow before you run it.
Make sure the job, inputs, outputs, and runtime fit what you need.
When
You need to know whether the business works and which levers matter most.
How
Analyzes billing and cost data, calculates key unit economics metrics, models optimization scenarios
Input
Billing data (MRR, plan distribution), cost data (infrastructure, support, acquisition costs), and churn rates
Output
Unit economics dashboard with LTV, CAC, payback period, gross margin by plan, and optimization recommendations
Step by step
- 1Parse billing and cost data to calculate LTV, CAC, payback period, and gross margin for each plan tier.
- 2Model optimization scenarios showing the impact of improving churn, ARPU, and acquisition costs.
- 3Benchmark results against SaaS medians and identify the single highest-leverage metric to improve.
- 4Evaluate calculation accuracy, scenario realism, and actionability of optimization recommendations.
Useful for